Stater Bros. - Snack Duty
Forgotten snacks? Stater Bros has you covered!
Brand
Stater Bros. Markets is a regional supermarket chain based in California, with over 170 stores serving communities throughout Southern California. As part of their ongoing efforts to emphasize their commitment to community values, Stater Bros. approached us to create a series of television commercials that would showcase their dedication to helping customers find the products they need and enjoy a great shopping experience. The third commercial we created for them was called Emergency Snack Duty, which focused on a mom who forgot the snacks for her child’s soccer team.
Objective
The objective of the Emergency Snack Duty commercial was to highlight Stater Brothers commitment to putting the community first by providing fresh and healthy products to help families stay nourished and energized on the go. By featuring a relatable storyline and emphasizing the quality and variety of products available at Stater Bros., we aimed to position the supermarket as a trusted resource for busy parents seeking to provide healthy snacks for their children’s activities.
Execution
To execute the Emergency Snack Duty commercial, we worked closely with the Stater Bros. marketing team to develop a concept that would resonate with viewers and effectively communicate the brand’s messaging. We settled on a storyline featuring a mom who was taking a van load of kids to a soccer match, only to realize she had forgotten the snacks for the team.
In a panic, she texts her husband, who runs to the nearby Stater Bros. market to pick up a load of fresh, healthy snacks for the team. The commercial then cuts to the team at halftime, getting revitalized with water and fresh fruit. The spot emphasizes the quality and affordability of the products available at Stater Bros., as well as the supermarket’s commitment to putting the community first by providing healthy options for families on the go.
The commercial was shot on location at a Stater Brothers store and on a soccer field, and we worked with a talented cast and crew to bring the story to life. We utilized high-quality cinematography, naturalistic acting, and a warm, inviting color palette to create a visually appealing and emotionally engaging spot that would resonate with viewers.
Creative
Results
The Emergency Snack Duty commercial was another successful spot, generating positive feedback from viewers across Southern California. The spot effectively communicated Stater Bros. commitment to community values and showcased the brand’s dedication to providing fresh and healthy products to help families stay nourished and energized on the go. By highlighting the quality and variety of products available at Stater Bros., the commercial helped position the supermarket as a trusted resource for busy parents seeking to provide healthy snacks for their children’s activities.
In conclusion, our collaboration with Stater Bros on the Emergency Snack Duty commercial was another great success. We look forward to continuing to work with the supermarket chain on future projects that help emphasize the importance of community values and highlight the many benefits of shopping at Stater Bros Markets.