The Queen Live campaign was a multi-platform digital marketing activation designed to promote the “Queen Rock Montreal” limited engagement on IMAX screens across America. Something Massive was engaged to build and execute a media plan that would drive ticket sales across key DMAs, and respond to capacity reports on a daily basis.
Category: portfolio
Plum Organics – Do Your Partner
Plum Organics, known for fostering unfiltered conversations around parenting, decided to tackle another unvarnished aspect of parenthood – sex. The brand recognized that 88% of parents believed that having sex was essential to their family’s happiness. However, nearly half of millennial parents admitted to skipping sex on busy days. Plum Organics believed that a healthy parental relationship was the fuel that powered families, leading them to launch the “Do Your Partner” campaign.
Stater Bros. – Snack Duty
Stater Bros. Markets is a regional supermarket chain based in California, with over 170 stores serving communities throughout Southern California. As part of their ongoing efforts to emphasize their commitment to community values, Stater Bros. approached us to create a series of television commercials that would showcase their dedication to helping customers find the products they need and enjoy a great shopping experience. The third commercial we created for them was called Emergency Snack Duty, which focused on a mom who forgot the snacks for her child’s soccer team.
Stater Brothers – Celebration
Stater Bros. Markets is a regional supermarket chain based in California, with over 170 stores serving communities throughout Southern California. As part of their ongoing efforts to emphasize their commitment to community values, Stater Bros. approached us to create a series of television commercials that would showcase their dedication to helping customers find the products they need and enjoy a great shopping experience. The second commercial we created for them was called Celebration, which focused on a young girl who had just won a trophy at her local karate studio.
Babyganics
Babyganic is a brand that offers a range of products designed to clean and care for babies and their surroundings. The brand’s primary target audience is millennials who prioritize experiences over all else.
Challenge
The brand faced a challenge of establishing a cohesive brand platform that could work across all nine product categories while telling a compelling brand story that resonated with their target audience.
Medtronic
Medtronic, a global leader in insulin pump technology, introduced their latest innovation, the MiniMed 670G system. This cutting-edge system automatically adjusts insulin levels, enabling patients to worry less about their diabetes and enjoy life more fully.
Challenge
The challenge was to launch a campaign inspired by the community Medtronic serves, celebrating the real-life experiences and stories of patients who benefit from the MiniMed 670G system.
Execution: The campaign, called “Inspired By You,” showcased authentic patient stories with unique branding, emphasizing how the MiniMed 670G system allows patients to lead their best lives. The campaign consisted of:
Plum Organics – Parenting Unfiltered
Plum Organics, a leading organic baby food manufacturer, sought to create a marketing campaign that would connect with their target audience – parents who value nutritious and high-quality food for their children. The goal of the campaign was to shed an unfiltered light on the real side of parenting and create content that resonated with real parents. Our agency was brought on board to handle all aspects of the campaign, from strategy and execution to website design and media buying.
KIND Snacks
KIND Snacks, a leading player in the healthy snack industry, wanted to increase its market share and become the go-to on-the-go snack of choice. They partnered with our agency to create a comprehensive marketing campaign that highlighted the real ingredients, quality, and convenience of their products. This case study examines the key elements of the campaign, including Ad Creative, Campaign Strategy and Execution, Social Content, Strategy, and Amazon Storefront ads.
Jeni’s
Jeni’s Ice Cream, an artisanal ice cream brand known for its unique flavors and quality ingredients, sought to promote their products across various social media channels to expand their audience and increase sales. Our agency developed a comprehensive campaign using the tagline “Jeni’s makes it better” to showcase the irresistible appeal of Jeni’s ice cream. This case study outlines the strategy, execution, and results of the campaign.
Singapore Airlines
Singapore Airlines, one of the world’s leading airlines, approached our advertising agency with a challenge: promote their new direct flight route from New York to Singapore. The new route, serviced by an Airbus A350-900 ultra long range plane, offered a time-saving, non-stop experience for travelers. Our objective was to create an advertising campaign that not only highlighted the direct nature of the flight, but also showcased the new business class service and the appetizing onboard meal options. We developed a comprehensive campaign strategy that included Ad Creative, Branded Event Content, and Campaign Strategy and Execution.