Stater Bros. - Celebration
Ice Cream never tasted so sweet!
Background
Stater Bros. Markets is a regional supermarket chain based in California, with over 170 stores serving communities throughout Southern California. As part of their ongoing efforts to emphasize their commitment to community values, Stater Bros. approached us to create a series of television commercials that would showcase their dedication to helping customers find the products they need and enjoy a great shopping experience. The second commercial we created for them was called Celebration, which focused on a young girl who had just won a trophy at her local karate studio.
Objective
The objective of the Celebration commercial was to highlight Stater Bros.’s commitment to putting the community first by providing fresh and affordable products to help families celebrate special moments together. By featuring a heartwarming storyline and emphasizing the quality and variety of products available at Stater Bros., we aimed to position the supermarket as a trusted resource for shoppers seeking to create memorable moments with their loved ones.
Execution
To execute the Celebration commercial, we worked closely with the Stater Bros. marketing team to develop a concept that would resonate with viewers and effectively communicate the brand’s messaging. We settled on a storyline featuring a young girl who had just won a trophy at her local karate studio. She presents the award to her father and suggests that they have ice cream for dinner to celebrate.
The father, eager to reward his daughter’s hard work and celebrate her achievement, rushes out to his local Stater Bros. market to pick up ice cream and all the fixings to make the perfect sundae. The commercial then cuts to the family celebrating in the kitchen, making sundaes and enjoying each other’s company.
The commercial was shot on location at a Stater Bros. store, and we worked with a talented cast and crew to bring the story to life. We utilized high-quality cinematography, naturalistic acting, and a warm, inviting color palette to create a visually appealing and emotionally engaging spot that would resonate with viewers.
Creative
Results
The Celebration commercial was another resounding success, generating a significant amount of buzz and positive feedback from viewers across Southern California. The spot effectively communicated Stater Bros.’s commitment to community values and showcased the brand’s dedication to providing fresh and affordable products to help families celebrate special moments together. By highlighting the quality and variety of products available at Stater Bros., the commercial helped position the supermarket as a trusted resource for shoppers seeking to create memorable moments with their loved ones.
In conclusion, our collaboration with Stater Bros. on the Celebration commercial was another great success, and we look forward to continuing to work with the supermarket chain on future projects that help emphasize the importance of community values and highlight the many benefits of shopping at Stater Bros. Markets.